Should we also consider addressing the current state of the world? and how this affects peoples aversion towards risk? ie. the recent bombing of the Taj hotel in Mumbai. I think that if we want to create something that is all encompassing we should address these difficult issues. Would you be as willing to travel to India today as you were in the past knowing that ~200 people were just killed in a terrorist attack?
Definitely something to keep in mind. Fear is a major issue for most people, and the world is becoming a scarier place everyday. Do we ignore it and do our best to feel protected, or do we let it consume us? Sometimes it's not that simple.
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